Our idea was to leverage Twitter to digitize Best Buy’s army of passionate techonology experts – making them readily available 24/7 to help every customer, whether they’re in the store or at home. We named the campaign @Twelpforce and used traditional media to support it. See below for examples of television ads. Oh and by the way, this campaign snagged Cannes Grand Prix for the Titanium category. Which is a pretty big deal. And a $2,000 trophy.
