We won the Haggar account just as a whole new crew at Haggar were completely starting over – beginning with the product, exactly the way they shoulda. The tagline we came up with for the work and brand: Making Things Right. The webfilms you see above were the first installment of work under the new position. We purposefully pushed them to be as irreverent as the client could stomach. Because the kind of men who wear Haggar appreciate this sort of edge. These films still make me laugh.
