Here’s a TV-compliation of a multi-media campaign we wrote for Miller LIte - CP+B’s first work with Miller. The task was to shed light on the fact that Miller had learned Bud Light changed their recipe without telling anyone, and they asked if we could do something that suggested that they did it becuase Miller Lite had been beating them in taste tests. Which was true. So we came up with the Great Taste Trial. It was a super fun experience. Partly because our director was The Incomparable Marty Granger. Love that guy. And I love these spots.
